“I would like to use this 18m x 6.5m screen to create a new window on this building, leading to an imaginary space that would appeal to motorists (…) with strong elements of Sati’s identity in it.
“A key step of the project was the observations the different states of coffee – plant, flower, fruit, seed – and through colour ranges, to look for motifs and visuals that could be used or diverted when developing the final visual.”